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Women Who Hit Very Hard (NYT)
The front page article in this week's Times Magazine, Women Who Hit Very Hard, couples stunning stills from hyper slow motion videos with a compelling essay about an era of women's power tennis that started with the Williams sisters'paradigm shift of an entire sport. Read, watch, look. Get excited for the US Open starting today.
Surviving Brandcenter -- ADs (by Allyson Otis)
Be careful trying to fit inside the BC lockers. It's pretty easy to get in, but much harder to get out.
Surviving Brandcenter -- CWs (by Jen Stopka)
‘Start over’ is a blessing. Even if it happens the day before a campaign is due.
Learn the rules. Before you break them.
Get your shit done. And get it done on time.
Play ping pong. Mental breaks are awesome.
Surviving Brandcenter -- CTs (by Jeremy D. Williams)
There is power in being nice; appreciate the beauty of everything and everyone. You must know your role, play it well and always follow your instinct. Believe what is true in your head is relevant, valid, and can be spread to everyone; because it can.
Surviving Brandcenter -- ADs (by Hannah Choi)
1. We’re all in the same boat. Leave your ego at home. You’ll be surprised how far a good attitude will take you.
2. It’s okay to explore things outside of art direction or advertising.
3. Work together with CT’s. It’s not a rivalry. It’s a friendship that extends from one skill to the next.
Surviving Brandcenter -- CBMs (by Katharine Torgersen)
A CBM is…
An Orator: A CBM is often the bridge of communication between the client and the agency, as well as between the departments (and tracks). Effective communication (which includes listening) is key.
Surviving Brandcenter -- CSs (by Kelly Mertesdorf)
IN GENERAL
Bring arm covers or cardigans/jackets/long sleeve T’s, etc. It’s frigid in the basement and classrooms.
Surviving Brandcenter -- CSs (by Senesi Blake)
It can be hard for planners at Brandcenter. Some will question exactly what you do, since everyone has to research the brand. Hopefully the brilliant brilliance you are about to consume below will help a bit.
1) Research is everywhere. You've got to be able to explore an idea in one source that may take you to another – which may or may not be on the Internet. Don’t be lazy.
